Skip to main content

HCL 2010 Conference - Social Analytics Panel Discussion

Universal Studios
Eg – Launch of Harry Potter; fascinating to watch the amount of social media activity
Marketing 101 – customer’s opinion matters more than any other
Power has shifted more to customers
-          Much easy to share experience with friends/family
Now all employees can be marketers; education is key; company policies
CEO is more informed; reading what people are saying about product/service
Look for trends, news – filter out the noise
Eg – looking for up and coming entertainers; social media provides a competitive advantage
Categorize, rank that data
They have a dedicated team focused on social media
Line between IT and business is blurred
Adoption at exec level is a challenge; eventually however the CxO staff will have grown up on social media so it will be less of an issue


Elsevier - $3B business B2B –
identifying personas
Before you apply analytics, you need to profile your customers online
Social networks – recognition that people are already part of a group
Doctors, geneticists, nurses, etc.
Content, SW, Community, etc – social networking
Eg – every document will have a URI, taxonomy, index à adds value
Failures - Tried SecondLife as emersive learning environment, tried wikis for doctors, modest success with “to collab”; learned that any bolt-on will not work; no incentive to use it
Look at Google WonderWheel
Media companies could be disintermediated
Opensocial, openID, etc
Yammer is significantly used at Elsevier
IT Infra is a dinosaur – everything is no; got to get on-board

Wolters Kluwer – help doctors, CPAs, lawyers - $5B in revenuee
Collective Decision Making
Shortage of professionals in 2020
Collective Intelligence – Baynote is helping them
1)      Observe end users
2)      Create affinity groups
3)      Target content
Conversion rate up 100%
Engagement rate up 200%
Patients are gaining more and more control/more information
Open source appears to be well accepted



Comments

Popular posts from this blog

6 Key Steps to a Successful Mobile Apps Strategy

What IT Can Do to Lead a Successful Mobile App Strategy CIO’s are under pressure to deliver business capabilities on mobile devices, all while optimizing budgets, increasing operational excellence, and providing innovative, secure solutions. It’s a complex juggling act. In the mobile space, it’s tempting to just jump in and start building mobile apps. But corporate IT needs to help balance the exuberance of building apps with using a common set of success criteria. This is especially true if the enterprise wants a manageable and successful mobile app effort, defined by usage, adoption and business value. While corporate IT can provide technical design and architecture expertise, even more important is the role they play in terms of coordinating the enterprise mobile app strategy. Here are six key steps for doing so: 1. Create a cross-functional “mobile app working team” This is a group of business and IT team members that are passionate about creating mobile solutions

The End of Solitude - Response to William Deresiewicz

I recently read an article by William Deresiewicz titled “ The End of Solitude ”. What prompted me to read the article was an interview with Mr. Deresiewicz that I heard on NPR. During the NPR interview, Mr. Deresiewicz delved into the importance of solitude, being alone and time for self-reflection. Of course, you are naturally drawn to premises that are similar to your own so I listened intently as he contrasted the present with the past regarding the lack of “alone” time that we all face today. Mr. Deresiewicz’s literary knowledge is beyond impressive – he’s an academic and is able to compare and contrast numerous thought-leaders of the past and their views of the value of solitude. In “The End of Solitude” he highlights the importance of solitude that numerous philosophers and famous authors have written about for many, many years. My personal appreciation for Thoreau’s writing, specifically Walden and more specifically “Solitude” and “Economy” immediately came to mind as I read

Quadrennial Energy Review - Jan 2017 (notes)

https://energy.gov/sites/prod/files/2017/01/f34/Transforming%20the%20Nation%27s%20Electricity%20System-The%20Second%20Installment%20of%20the%20Quadrennial%20Energy%20Review--%20Full%20Report.pdf "The electricity system we have today was developed over more than a century and includes thousands of generating plants, hundreds of thousands of miles of transmission lines, distribution systems serving hundreds of millions of customers, a growing number of distributed energy resources, and billions of enduse devices and appliances. These elements are connected together to form a complex system of systems." "The electricity sector is, however, confronting a complex set of changes and challenges, including: aging infrastructure; a changing generation mix; growing penetration of variable generation; low and in some cases negative load growth; climate change; increased physical and cybersecurity risks; and in some regions widespread adoption of distributed energy resources