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vmware and Salesforce - Partnership --> VMForce

(notes from SFDC and vmware announcement)

Paul Maritz
Goals
-          IT needs to transform into a service
-          Reduce complecxity
-          Flexible, agile IT service delivery
-          Transform underlying computing architectures

Cloud Arch
-          Journey starts with virtualization
-          Charting a path for existing and new applications

Developers
-          Want efficiency, extensibility
-          Found SpringSource; Spring programming framework; write enterprise apps in an easier way; open source
-          More than 50% of new Java code is leveraging Spring; more than 2/3 of Java developers are using Spring
-          But there is more to it; need SaaS integration, need Security
-          95% of enterprise companies leverage vmware; SFDC is industry leader in SaaS
-          Combine strengths of both companies

Marc Benioff – SFDC CEO
2000s – mobile internet computing
Social networking surpasses email usage – July 2009; significant changes in Internet usage
Search declining while social networking increasing
How to get info? Smartphones, next gen PCs (morgan Stanley mobile device report 2009)
Cloud 1 was Google, Amazon, ebay
Cloud 2 is YouTube, Twitter, Facebook
-          Why isn’t all enterprise SW like Facebook? Paradigm has shifted.
“The Facebook Imperative” – Facebook, Feeds, Push, Touch, Smartphone, Mobile. Cocoa/HTML5, Location Aware
This is the new internet

Force.com – allows you to build the next gen of apps; same features/functions as Facebook but for the Enterprise
Question – how can today’s Java Developers build the next gen apps?
Java - #1 development language; 6 million developers; but no clear path to the Cloud

Vmware – power in SpringSource as best Java development environment
vSphere Virtualization, vCloud Technology (provisioning, config, mgmt)
Couple with Force.com apps and app development technology

Result is vmforce – the trusted cloud for Enterprise Java Developers
Now Java runs on Force.com – in the Cloud

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