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Designing Apps for the Work People Really Do - Gartner (notes)

Gartner - Portals, Content and Collaboration
Brian Prentice
Brian Blau
Mike Gotta

Shifting software constraints = used to be expertise, then time and now design

Design considerations
1) relationships span devices, apps and applications
- designed for your closest network relationships
- eg - come get me, call me, i need advice "Circle of Six" app
2) social networking is a different type of purpose
3) Capture "in the moment, in the emotion" experience; people become active participants
4) Capturing product and service touchpoints must be kept simple.

Design decisions for "stick apps":
1) Three elements - categories, function, mechanics/flow.
2) Category - Frequency, loyalty, value, churn, necessary.
3) Function - sharing/social, emotion, reminders, interface, availability
4) Mechanics/Flow - pain points, notifications, personal cloud, gamification, task-centric
These elements drive engagement and retention.
Don't make bad apps better, just make good apps.
Eg - Zite and Path are sticky, core social experience, easy to learn, sophisticated content, constant change.

Clutter free interfaces - eg Paper app, Weather Dial app
App mechanics - eg - SongPop app, Cue app

Hard to program culture. 


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