Skip to main content

Gartner - PCC - Ray Valdes - The Five Graphs

The Five Graphs of the Modern Web - Ray Valdes

Great customer experience is required for sustainable competitive advantage. Behind the scenes are the five graphs of the modern web.

Four giants of the modern web. Facebook = social, Apple = mobile, Google = info, Amazon = Cloud.

Landscape of consumer online sector. Four giants = Facebook, Apple, Google, Amazon. Vanquished competitors = yahoo, nokia, rim, bing, myspace, walmart.

Convergence and conflict. Google against Facebook. Facebook + Apple. Google against Apple. Microsoft against Google. Competitive dynamics.

Success factors = partnerships, access to capital, extreme-scale operations, unique brand IP, market timing, user experience.

Chief engineers from Google. Got $40m. After 6 months, failed. Didn't use behavioral data for search. Their data model and content graph was not as sophisticated at Google's.

1) Social Graph = the data model of people and their relationships. Digital map of the social landscape. People, relationships, interactions over time.
Data portability is hard. Bi-directional relationships. Asymmetric. Social data must be jointly owned by affected parties. Have rights that are dynamically revocable. Anxiety around Facebook but people dont leave. They stay because of the social graph that Facebook has.

2) Intent Graph = the data model of user intent and purposes. Index of the content web plus metadata. Metadata includes user click behavior. "Owned" by google. Search queries can indicate intent.

3) Consumption Graph = payment identity and consumption history. Amazon's birthright. Ebay. Paypal. Users consume content. Amazon and Apple Dominate. Google and Facebook in catch-up mode.

4) Interest Graph = user interests and likes. Not one company owns this. Twitter, Pinterest. Amazon. Free-form expression. Monetization can be a challenge.

5) Mobile Graph = location and past movement. Mobile platforms capture a mountain of data. Geo-location is key. Potential of real-time crowd-sourcing.

Five graphs gain value by enhancing monetization. Awareness, Consideration, Selection, Consumption, Fulfillment, Support, Loyalty, Evangelism.

Predictions -
Forecast possible moves by giants to fill gaps in specific graphs.

How does an enterprise get value from the five graphs?
- Graphs lay out landscape of possible value
- tied to monetization and e-commerce funnel
- your data is more valuable than you think, especially in combination with external data sources.

Three V's of big data. 1) Volume 2) Velocity 3) Variety - Additionally Volatility, Veracity, Value.

Context-Aware computing. Multi-channel, hyper-personalized.

B2B Graphs. Possible graphs include Demand, Consumption, Trade, Product.
1) Demand - backward-looking and forward-looking data model. visualize demand patterns.
2) Consumption - purchases of raw materials, components.
3) Trade - trade flows for physical goods


Popular posts from this blog

6 Key Steps to a Successful Mobile Apps Strategy

What IT Can Do to Lead a Successful Mobile App Strategy CIO’s are under pressure to deliver business capabilities on mobile devices, all while optimizing budgets, increasing operational excellence, and providing innovative, secure solutions. It’s a complex juggling act. In the mobile space, it’s tempting to just jump in and start building mobile apps. But corporate IT needs to help balance the exuberance of building apps with using a common set of success criteria. This is especially true if the enterprise wants a manageable and successful mobile app effort, defined by usage, adoption and business value. While corporate IT can provide technical design and architecture expertise, even more important is the role they play in terms of coordinating the enterprise mobile app strategy. Here are six key steps for doing so: 1. Create a cross-functional “mobile app working team” This is a group of business and IT team members that are passionate about creating mobile solutions

Quadrennial Energy Review - Jan 2017 (notes) "The electricity system we have today was developed over more than a century and includes thousands of generating plants, hundreds of thousands of miles of transmission lines, distribution systems serving hundreds of millions of customers, a growing number of distributed energy resources, and billions of enduse devices and appliances. These elements are connected together to form a complex system of systems." "The electricity sector is, however, confronting a complex set of changes and challenges, including: aging infrastructure; a changing generation mix; growing penetration of variable generation; low and in some cases negative load growth; climate change; increased physical and cybersecurity risks; and in some regions widespread adoption of distributed energy resources

The End of Solitude - Response to William Deresiewicz

I recently read an article by William Deresiewicz titled “ The End of Solitude ”. What prompted me to read the article was an interview with Mr. Deresiewicz that I heard on NPR. During the NPR interview, Mr. Deresiewicz delved into the importance of solitude, being alone and time for self-reflection. Of course, you are naturally drawn to premises that are similar to your own so I listened intently as he contrasted the present with the past regarding the lack of “alone” time that we all face today. Mr. Deresiewicz’s literary knowledge is beyond impressive – he’s an academic and is able to compare and contrast numerous thought-leaders of the past and their views of the value of solitude. In “The End of Solitude” he highlights the importance of solitude that numerous philosophers and famous authors have written about for many, many years. My personal appreciation for Thoreau’s writing, specifically Walden and more specifically “Solitude” and “Economy” immediately came to mind as I read