The Five-Year Storage Scenario: Why Storage in 2018 Won't Look Like What's on the Floor Today
Dave Russell
Gap widening between tech and service lives
- tech advantages
- Life of storage increasing - e.g. 7 years for an array
- Are the choices I am making today going to work in the future?
- Stuck with what you buy as legacy
- Constraints – time, people, money
The World in Five Years
- Data growth – what does it look like; where does it reside
- Application morphs
- Smart Everything - sensors
- Data Accessibility from anywhere, anytime, any device
CMO might wield more budget than the CIO
Changes affecting data
- new options for where data is stored
- Mobile and cloud computing
- Global access and usage of data
- Packaging and delivery models – convergence of compute, storage, network
- Security problems – federated model; stitching together
Data Governance Changes
- tension between personal privacy vs global accessibility
- Govt is getting more involved in data
- Risk tolerance increases; corners cut; I will run the risk that someone catches me and pay the fine.
Economic and social issues force change
- demographics --> age related computing
- Terrorism and intl rivalries
- Supply challenges – inability to meet storage demands
Storage Product Differentiation Compresses
- functional advantages can be short lived
- Non-product decision criteria increase in importance – implementation, acquisition, support
Key Storage Trends
- software becomes the focus; sw moves from enabler to driver
- Info governance becomes critical and mainstream; IT enforces governance policies
- Org changes; who owns, who selects, who manages? From specialist to concierge
- Chief Digital Officer
2-3 Years out
- technology is primary focus – sw defined storage
- Commoditization of storage; object-based, public cloud, hadoop, openStack
- Storage moves to the edge
- Blending of backup and DR
- Archiving and info governance gains importance
5+ Years out
- Apps and data cohabitate
- Does backup go away? Method to protect data built-in.
- Performance no longer an issue
- New roles emerge; does storage team go away?
- More buying centers – shadow IT
Big Storage Vendors
- Data moves to the cloud
- More buying centers
- Many possible outcomes
- Scary to be big storage today – compressed differentiation
- Can't sell on performance, availability or cost – good enough keeps getting better and better
The cloud could disintermediate the incumbent storage vendors. Hence their strategy to support cloud.
Cloud gateways become a feature in cloud storage.
The Amazonification of IT – they are willing to make pennies on IT services.
HyperScale Vendors
- Amazon, Ebay, Facebook, Google, Yahoo
- Trend setting so others follow
- Next wave HyperScalers are Chinese – Baidu, Alibaba, Tencent, Sina
Some companies have an "open source first" policy which could spread to storage
Trends
- Public Cloud
- Hadoop and Open Stack
- Pervasive Flash
- Commonditization of Storage
- SW defined Storage
Review and possibly disregard past design decisions
Make the right workload to the right tool
Best Practice
- create your data strategy with the future in mind
- Invite new emerging solutions to engage in your RFPs
- Link storage to the rest of IT and the business – storage remains the most opaque resource in the data center
Network is stateless, Storage has weight.
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