Embracing the Internet of Customers - Relevance to Corporate IT One of the key benefits of talking about the “ Internet of Customers ” rather than the “ Internet of Things ” is that it helps us shift focus from devices to people, and specifically to customers. I was struck by how impactful the simple act of putting in a presentation a picture of an actual customer - sounds simple but just the visual of a customer changes people’s thought process and reaction. As an experiment, for your next large business/IT program kick-off, on the first program slide start with an actual picture of the program’s “customer”. It’s amazing what an effect it has when you remind people that it’s all about the customers versus starting with the classic program ‘Goals and Objectives’ slide. That’s the beauty of The Internet of Customers . It isn’t just a simple word change. The Internet of Customers reminds us that everything we do is designed to benefit our customers - ultimately we are all try